Working with the New York based Trattoria Restaurant
Group, Webb developed a complete online/offline business plan
and marketing strategy for their nation-wide online restaurant
gift certificate program start up.
The website work scope included front end design, creation
of a secure online ordering system for gift certificate procurement,
and hosting. Webb designed the brand identity, logo and all
related marketing design materials. Webb also developed and
implemented an extensive online marketing campaign which incorporated
search engine optimization, targeted emailing and other initiatives.
This relationship continues as Webb develops various
marketing projects on an ongoing basis. Webb has
played a key role in launching this business, which
now includes more than 200 restaurants nationwide to
participate in the start up phase.
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