The Italy America Chamber of Commerce (IACC) is
the premier business organization serving Italian
companies operating in the U.S. and American
companies doing business in the Italian market. The
IACC provides a broad range of services for its
members, including organizing business presentations,
arranging trade delegations, and connecting Italian
and U.S. businesses via its extensive networking efforts.
The organization also runs a J-1 Visa program, placing
qualified Italian students and young professionals with
U.S. companies for seasonal internships.
The organization's member base includes major orporations,
as well as small and medium size usinesses. Thus, it was important
that the IACC's new website einforced a high-end brand identity
for the organization. The IACC's new site, developed and hosted
by Webb Communications, enables the organization to easily
keep its members up to date about upcoming events and nitiatives
and also provides an efficient vehicle for reporting on the
organization's success stories.
Overall, the site enables the IACC to more closely communicate
news and information to its member base on a regular basis
at a very low cost. Webb Communications inte-grated a web-based
content management system into the website so that the organization's
staff members can login to do site updates. Only minimal training
is required to use the site update system, which enables the
staff to easily add, delete, and edit web page content.
The site also provides the IACC with a new way to promote
its important, sustaining members who provide
significant funding and support. All the sustaining member
company names and website addresses are stored in a database
and are rotated into a prominent "featured member"
area of the site. Phase 2 plans for 2004 include adding on-line
membership renewal and a searchable member database.
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