Marquis Who's Who is one of the oldest and most prestigious
publishers of biographical directories in the world. Founded
in 1899, Marquis has published more than 20 highly successful
directories (such as Who's Who in the World, Who's Who in
America, and Who's Who in American Law). These directories
chronicle the achievements of leaders in virtually every field
of endeavor and serve as trustworthy sources for journalists
and researchers seeking accurate biographical information.
In addition, the company's on-line database enables users
to search through more than 1-million biographical entries.
Webb redesigned the site to enhance the effectiveness of
Marquis' on-line presence, making it easier for customers
to learn about and securely place orders for Marquis Who's
Who products. An enhanced navigation system enables visitors
to efficiently browse through hundreds of site pages. In addition,
Webb created an animated "Flash demonstration" to
promote the various features of Marquis' on-line database.
An important aspect of Webb's work for Marquis was the development
of an on-line biographical data collection and review system
that has saved the company thousands of hours each year by
streamlining a critical part of their product development
cycle. In the past, detailed bios were submitted via hand-written,
multi-page forms mailed or faxed in to Marquis. This meant
that the data on each form (200+ fields) had to be keyed in
for each bio.
The system built by Webb enables the on-line collection,
storage, commenting, and review of biographical data. The
system also features advanced administrative and reporting
features, enabling Marquis to measure the effectiveness of
various mailings, ads, and E-mail campaigns sent out to prospective
"listees." Tracking links embedded into E-mails
automatically direct the invited "biographee" to
the appropriate on-line bio form. Also, the on-line forms
can be filled out in multiple sessions easing the process.
To date, the system has been used to process more than 51,000
new biographical submissions.
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