When the Milan Chamber of Commerce was seeking a firm to promote their on-line directory of artisans and manufacturers from the Lombardy region, they contracted Webb Communications to create full online and off-line campaign targeting the North American market. The site, www.artisanexpo.com, is an extensive portal featuring numerous artisans, manufacturers, and designers located in the Lombardy region. The site is a "virtual trade fair" designed to promote the following product categories:

		Home Furnishings / Accessories
		Fashion / Textile
		Artisan Handicrafts

Webb Communications created a detailed media plan that included all of the following components:

		Targeted advertisements (print and online)
		Extensive search engine promotion campaign (targeting hundreds of keywords)
		E-mail promotion.
		Tracking of site visits associated with promotion.
		Creation of entry pages optimized for English language keywords and promotion.