Case History - Italian Chamber of Commerce

Italian Chamber of Commerce

Italian Chamber of Commerce

Client: Italy-America Chamber of Commerce

The new site has helped us to promote the Chamber more efficiently, increase our revenues, and enhance our communications with existing and potential members worldwide.

Franco De Angelis
Executive Director
Italy-America Chamber of Commerce
New York, NY

Business Organization Information Site with Content Management System

  • New site enhances the organization's ability to communicate with its member base and reach out to prospective members.
  • Content management system enables staff to update site with minimal training.
  • IACC has a new place to provide targeted exposure for its members.

The Italy America Chamber of Commerce (IACC) is the premier business organization serving Italian companies operating in the U.S. and American companies doing business in the Italian market. The IACC provides a broad range of services for its members, including organizing business presentations, arranging trade delegations, and connecting Italian and U.S. businesses via its extensive networking efforts. The organization also runs a J-1 Visa program, placing qualified Italian students and young professionals with U.S. companies for seasonal internships.

The organization's member base includes major orporations, as well as small and medium size usinesses. Thus, it was important that the IACC's new website einforced a high-end brand identity for the organization. The IACC's new site, developed and hosted by Webb Communications, enables the organization to easily keep its members up to date about upcoming events and nitiatives and also provides an efficient vehicle for reporting on the organization's success stories.

Overall, the site enables the IACC to more closely communicate news and information to its member base on a regular basis at a very low cost. Webb Communications inte-grated a web-based content management system into the website so that the organization's staff members can login to do site updates. Only minimal training is required to use the site update system, which enables the staff to easily add, delete, and edit web page content.

The site also provides the IACC with a new way to promote its important, sustaining members who provide significant funding and support. All the sustaining member company names and website addresses are stored in a database and are rotated into a prominent "featured member" area of the site. Phase 2 plans for 2004 include adding on-line membership renewal and a searchable member database.

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