Extensive online promotion campaign for leading portal of Italian products.

• Online campaign generated 100,000+ new visitors to the site within 10 months.
• Project gained significant exposure for artisans and manufacturers in the Lombardy region.
• Introduced suppliers to consumers, interior decorators, and retailers in North America.

When the Milan Chamber of Commerce was seeking a firm to promote their on-line directory of artisans and manufacturers from the Lombardy region, they contracted Webb Communications to create full online and off-line campaign targeting the North American market. The site, www.artisanexpo.com, is an extensive portal featuring numerous artisans, manufacturers, and designers located in the Lombardy region. The site is a "virtual trade fair" designed to promote the following product categories:

• Home Furnishings / Accessories
• Fashion / Textile
• Artisan Handicrafts

Webb Communications created a detailed media plan that included all of the following components:

• Targeted advertisements (print and online)
• Extensive search engine promotion campaign (targeting hundreds of keywords)
• E-mail promotion.
• Tracking of site visits associated with promotion.
• Creation of entry pages optimized for English language keywords and promotion.