Case History - Milan Chamber of Commerce (PROMOS)



Client: Milan Chamber of Commerce (PROMOS)

Extensive online promotion campaign for leading portal of Italian products.

  • Online campaign generated 100,000+ new visitors to the site within 10 months.
  • Project gained significant exposure for artisans and manufacturers in the Lombardy region.
  • Introduced suppliers to consumers, interior decorators, and retailers in North America.

When the Milan Chamber of Commerce was seeking a firm to promote their on-line directory of artisans and manufacturers from the Lombardy region, they contracted Webb Communications to create full online and off-line campaign targeting the North American market. The site,, is an extensive portal featuring numerous artisans, manufacturers, and designers located in the Lombardy region. The site is a "virtual trade fair" designed to promote the following product categories:

  • Home Furnishings / Accessories
  • Fashion / Textile
  • Artisan Handicrafts

Webb Communications created a detailed media plan that included all of the following components:

  • Targeted advertisements (print and online)
  • Extensive search engine promotion campaign (targeting hundreds of keywords)
  • E-mail promotion.
  • Tracking of site visits associated with promotion.
  • Creation of entry pages optimized for English language keywords and promotion.
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