Webb worked with Birra Peroni USA, Alessi USA and Barton Beers, Ltd. to design and develop a sales incentive web site that reinforces the Peroni USA brand image, provides incentives distributors and motivates the USA sales force.
Webb developed a site enabling distributors and sales managers to register and login to a secure on-line catalog of Alessi gift products. The site features a custom e-commerce component enabling "Peroni Dollars" to be used for incentive gift purchases.
Online credit card processing is also incorporated allowing users to add value and purchase additional Alessi products. An administration system allows management to track all order activities by region, company and individual user. A print design component included designing and custom-printing $100 Peroni Dollar gift certificates with secure passwords and company names, which were to distributed sales staff winners nationally.