Webb Communications worked with the New York based Trattoria
Restaurant Group to develop a complete online and offline
business plan and marketing strategy for this nationwide online
restaurant gift certificate program. Webb developed the site
with a secure online ordering system for gift certificate
procurement and hosting. In addition, Webb designed the brand
identity, logo, all related marketing materials and implemented
an extensive online marketing campaign incorporating search
engine optimization, targeted emailing and other initiatives.
Webb has played a key role in launching this business, which
has grown so far to include more than 200 restaurants nationwide.
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